Jan Bolick

Santa's Way



Posted: Thursday, December 18, 2008

by
Business Class Inc.

Have you ever thought of Santa Claus as a role model for sales & service? Yes - it sounds silly.

But often it's the silly stuff that sticks best! So please - read on!

Sales & Service Lessons from Santa

11. He spends lots of one-on-one time with his customers.

12. As each customer comes to visit, he first breaks the ice, then builds rapport, then determines needs. With this info, he knows what kind of delivery will make the customer happy.

13. For those he can't see in person, he reads their wish list by mail.

14. He listens, really listens to the needs and desires of his customers.

15. He makes each customer feel very special.

16. He remembers every person's name and what he/she wants.

17. His customers trust him.

18. He delivers on time every year.

19. He overcomes great obstacles (tight timetables, skinny chimneys) to make this happen.

20. He laughs and smiles and has a lot of fun!

Whether you believe in him or not -

I hope you enjoy these lessons from Santa

and the holiday season!

Jan Bolick is President of Business Class Inc. She has thirty years of sales and management experience and loves sharing it with managers and business owners so that they can get through tough situations, make big goals and celebrate these achievements.

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